Who we are

Like-minded people who have got together to setup an Asian Fashion Business with a conscious and accountability.

Not just about gaining as much profit at the determent of our customers.

We believe fashion is not just a business, it is a passion you should have total freedom to be you, without judgement. To experiment. To express yourself.

We strive to make sure you have an equal chance to discover all the latest styles and trends to inspire you – no matter who you are, where you’re from or what looks you like to drop. We exist to give you the confidence to be whoever you want to be.

Body positivist

It’s super-important for us to promote a healthy body image – we’re not about conforming to any stereotypes – so we work with different models to represent our audience. And we’re not in the business of digitally altering their appearance either. The beauty of us humans is our individuality, these little quirks give us that uniqueness and personality.

Creative futures

We’re all about helping talent – from cool new models to inspiring new voices, We nurture creative peeps from all industries, so they can achieve brilliant things, we find amazing people from around the world and help them to pursue their passion projects.


We only work with suppliers that set high ethical standards and we support our suppliers to help them meet them, with priorities including transparency; improving wages; health and safety; addressing and reducing modern slavery risks, and identifying and stopping child labor.

Conscious Planet

We believe great fashion shouldn’t come with a compromise, be that style, price or impact. We’ve set ourselves challenging targets to reduce the impact of our product, business and logistics, and we’re always looking for new ways to drive sustainability forward. We work hard to ensure animals don’t suffer for fashion and have strict sourcing guidelines for leather and producing animal-free products

Service which is rendered without joy helps neither the servant nor the served.”Gandhi